Digital marketing

How To Use Buffer for Facebook and Twitter

I must start by saying that I am a huge fan of Buffer for Twitter. As soon as I saw that they were creating the app for Facebook I signed up to be informed when it went live. Yesterday the Beta for Buffer for Facebook went live, I’ve been playing with it since, and here is what I’ve found…

I use the Buffer App everyday on my personal and ministry Twitter accounts to help spread out my tweets and retweets. You can sign up for a free account for the service over on the Buffer App web-site.

Like many people I Tweet in batches. I’m not on the computer all day, every day, but when I am on there I am constantly finding stuff that I believe my followers would be interested in. Buffer allows me to concentrate my time on Twitter or Facebook to very easily set-up my tweets for the rest of the day or longer.

With Buffer I can write my tweets and Facebook posts ahead of time for posting on a pre-defined schedule. What makes it very easy is that each time I write an upcoming tweet I don’t have to schedule it as Buffer does that automatically for me, I just need to write the tweet. There are plugins for many popular browsers, bookmarklets, mobile applications and an easy way to do it via e-mail.

To add a tweet to my Buffer Twitter and Facebook queue from within my browser I simply click on the plugin button when I am on the page that I want to put out there and I’m presented with this screen:

On this screen I can select which networks I post on and I can either post it immediately or add it to the Buffer queue. I can also type in the text that I want to appear in the tweet of the Facebook post and choose what image to display next to the Facebook post.

Adding it to the Buffer queue will put it at the bottom of the schedule queue for each of the networks and posting it now will post it immediately to the networks that I choose to post it on.

For the purpose of this tutorial I selected “Post Now” and it was posted to both my Twitter account and my Facebook Account.

Posting it to Twitter created the above Tweet.

Posting it to Facebook created the above post.

As you can see it included the text that I wrote as wall as the initial text from the article. What I especially like about Buffer for Facebook is that it pulls in the photo from the linked article, rather than just including the link in a status update. This is a huge improvement over most of the other applications for posting links to Facebook.

Because of how Buffer handles the link you have access to the analytics and statistics from your Buffer account, which I find extremely useful.

The stats are extremely useful as from your Buffer screen you can see click throughs, audience reached on Twitter and Retweets.

To start with I would recommend using the pre-set schedule, however as you get used to using Buffer you can customise and change your posting schedule. That can easily done from the Buffer Setting Dashboard.

From this screen you can select your timezone, choose what days you will post, select your times to post and depending on what plan you have with Buffer you can also manage your team members.

Using Buffer to Post to Facebook Pages

Another great feature of the Buffer App for use with Facebook is that in addition to posting to your personal profile you can also use Buffer to post to Facebook Pages and Applications.

To add a profile is as simple as clicking on the “Add a profile” button on the bottom of the settings page and then choosing “Connect Facebook”. You will then be shown a list of Facebook Pages or Applications that are linked to your account, as you can see above, that you can choose from.

After selecting the Facebook Page you will be able to use Buffer with that page the same way we used above to use it with a profile.

Get Buffer for Free

You can sign up to get a free Buffer account through the Buffer Web-site.

With the free Buffer account you get space for 10 tweets at a time in your Buffer queue and 1 Twitter account. This is where I started, and where I would recommend you start as well.

If Buffer works well for you and you want to do more there are also two paid options. The paid options allow either 50 or unlimited space for tweets, 3 or unlimited accounts, 2 or 4 team members and a greater depth of analytics. You can read more about them on the Buffer site.

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2 Responses to "How To Use Buffer for Facebook and Twitter"

  1. Nathan Johnson   on Wednesday, November 9

    I still don’t get the point of using Buffer. Maybe I’m missing something here, but what’s the point in releasing your tweets on a schedule? Isn’t the whole point of Twitter up-to-the-second news? What’s happening “Right Now!”? Doesn’t Buffer just add an unnecessary delay to valuable news? If you have something worth saying, why not say it now?

    • Bill Hutchison   on Wednesday, November 9

      Hi Nathan, thanks for the comment.

      For time sensitive news and actual activities I’m currently engaged in a service like buffer is pretty pointless, you’re right, it is better to get those posts out ASAP. A service like Buffer, or other scheduling services doesn’t serve that type of update.

      Where a service like Buffer is useful is for spreading out updates to links that are not necessarily time sensitive, but still contain valuable content. On Twitter once you start following large numbers of people it can be easy to miss other people’s updates. If someone does all their posts at once it would be easy to miss what they are saying if you are not online at the same time they are. By spreading it out there is better chance of people seeing and reading the content that you link to.

      Other scheduling services that allow you to set the date and time for posting are also beneficial for things like “Follow Fridays”, signified by the #ff and usually done on Friday. Because of the nature of my schedule I am usually not on-line on Friday so I can schedule by #ff posts on other days and not miss out on posting. Scheduling is also very useful for reminding people of time sensitive things like reminders about events.


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