Five Reasons Why You Need a Responsive Design Website

by Cindy Guignard | August 29, 2013 9:30 am

In today’s world, people are interacting with websites in more ways than ever before. Your visitors are just as likely to want to view your website on a smartphone or tablet as on a desktop or laptop computer monitor. It’s important for you to be able to offer them a consistent positive experience every time they access your website. Responsive design websites do exactly that, and they offer a number of additional benefits.

1. Responsive Design Makes Your Website Accessible

The entire purpose of having a website is to provide information and the opportunity for visitors to buy your product, service or other offering. The only way to do this is to have people actually go to your site and remain there long enough to complete the action it is designed for. As more and more people access the Internet via smartphones and tablets, it is essential to make your site accessible from these devices.

2. Responsive Design Saves Time and Money

While the initial cost of designing a responsive site may be more than that of designing a traditional one-size-fits-all website, you will actually save time and money overall. For one thing, the cost of losing potential members, customers or clients who could not access your site easily through mobile devices adds up quickly. So does the cost of losing current members or customers because they become frustrated when they unsuccessfully try to access or use your site via these devices. And the cost of trying to recruit or win the business of additional members or clients to make up for these losses adds up as well. Finally, the cost in comparison to that needed to create and then maintain separate mobile and desktop website versions is far less.

3. Responsive Design Makes Your Site User-Friendly

Content may be king, but user experience is the element that causes visitors to stay on your site long enough to actually convert to becoming a client, customer or member. Today, users want and expect to be able to access any website through multiple devices at any time. Responsive web design provides the optimal user experience whether they use a desktop or laptop, smartphone, tablet or smart-TV.

4. Responsive Design Helps With Branding

Part of branding is providing your followers, customers or clients with a consistent, positive message and experience every time they interact with your company or organization. Responsive websites are designed to ensure that users have the same positive experience with a website from any device they use. This helps you to earn and keep customers and followers.

5. Responsive Design Maximizes Search Engine Optimization

Digital content today is meant to be viewed on a range of different devices, and Google has embraced the new technology in their search algorithms. Google now recommends building responsive design websites in order to give search engine optimized sites the best chance of performing well in search results. This means that instead of creating separate SEO strategies for different user experiences, the best strategy for search engine optimization is to build one user-friendly website that uses relevant content and natural integration of the key words and phrases your potential customers and members will be looking for.

To learn more about responsive design, read the previous article in our series, What Exactly is Responsive Web Design?

If you are interested in building a responsive design website, NXC can help you to create it. Contact us today to learn more.


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