Google to start penalizing mobile redirects

If your website redirects mobile users to any page other than the mobile version of the exact page requested by the mobile browser, you are doing it wrong.

This is bad

www.example.com/article redirects to m.example.com

This is worse

www.example.com/article returns an error

This is best

www.example.com/article returns m.example.com/article – a mobile optimized version of the page requested by the user.

When mobile users click through to a page on your website, they should get that page, optimized for their device, with no additional clicking or searching required. If your site can’t do that, delivering the desktop page, even if it is very difficult to read on a mobile browser, is better for your SEO than redirecting the user to a page they did not request.

More information direct from Google.

If you need help with this, NXC can help. Get in touch!

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