Business | Digital marketing | Web

Don’t Forget About Your Blog

According to a recent University of Massachusetts study of Fortune 500 companies, only 34% are actively maintaining a corporate blog. Over 70% are active on Twitter and Facebook. Twitter and Facebook are great distribution channels for your content. However, they are very poor homes for your content. Once you ...

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Business | Technology

You Are A Software Business

As Netscape co-founder Marc Andressen famously said,

Software is eating the world.

Businesses are not clear cut entities. Many businesses are a combination of a manufacturer, value-added reseller, consultant, or service organization. Increasingly, businesses must add software company to the list of things that they are.

Here are just a couple of examples. ...

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Business | Digital marketing | Technology

Do You Need An Mobile App or a Mobile Website?

One of the questions that you have to answer when considering mobile development is the app versus web question. Do you need apps for each platform, or can your project succeed with a dedicated mobile site or a responsive redesign? The answer, of course, is “it depends.”

Native development offers the ...

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Business | Open Source

The CEO guide to measuring financial return of Open Source integration

Do you know that more than 60% of enterprise integration projects either fail to achieve initial business requirement or demonstrate negative returns? Even though Open Source often provides reduced costs, superior security, and implementation flexibility — how exactly do you measure the benefits of escaping vendor lock-in?

Set the goals

Before looking ...

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