Business | Digital marketing | Technology

What Is So Big About Smart Data?

A couple of years ago almost no one had heard of “big data.” Now the term has become overused, and we already have to learn a new name for a similar concept. Is “smart data” just going to be another overused term that has been stripped of tangible value?

Big vs. ...

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Business | Digital marketing | Web

Don’t Forget About Your Blog

According to a recent University of Massachusetts study of Fortune 500 companies, only 34% are actively maintaining a corporate blog. Over 70% are active on Twitter and Facebook. Twitter and Facebook are great distribution channels for your content. However, they are very poor homes for your content. Once you ...

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Business | Digital marketing | Technology

Do You Need An Mobile App or a Mobile Website?

One of the questions that you have to answer when considering mobile development is the app versus web question. Do you need apps for each platform, or can your project succeed with a dedicated mobile site or a responsive redesign? The answer, of course, is “it depends.”

Native development offers the ...

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Digital marketing

How To Use Buffer for Facebook and Twitter

I must start by saying that I am a huge fan of Buffer for Twitter. As soon as I saw that they were creating the app for Facebook I signed up to be informed when it went live. ...

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